Celebrities should first experience a product and then endorse it. They need not use the product regularly. But atleast they should use it few times before endorsing it. Celebrities play an important role in motivating customers to buy a product. They make customers opine that the product is credible by endorsing it.Therefore, it is moral responsibility of celebrities to atleast try or examine the product before endorsing it. Also, endorsing brands that don’t keep up to their promises would tarnish the image of celebrity too. So the celebrities have to be very careful before chosing a brand. Consider the case mentioned in the question, “Sweet treat” claims that it is very sweet. The basic expectation from the product by anyone is that it needs to be sweet. Whether it is so sweet that one tweets or not is secondary. Atleast it should taste sweet. If it is tasting sour, then it is deceiving people. This is dishonestly claiming that they genuinely believe that the product is the best if a celebrity endorses it. Assume sweet treats is sweet enough but not the best one available in the market. Then, if a celebrity endorses it , it means that product is being promoted.
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