Read the Old Spice case study. https://zonesofsmm.wordpress.com/old-spice-case-study/
Then, in a WORD document, answer the following questions in approximately 500 words (be descriptive. use bullets sparingly and effectively):
What was the primary issue in the case?
What were the alternative approaches to dealing with the primary issue?
Which alternative was or would have been the best? why? Explain how you would have made your selection.
What steps would you take to implement the solution?
In your conclusion, describe how Old Spice aligned marketing objectives, target markets, and sales.
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