Assessment task details and instructions
In groups of 4-5, your assignment is to critically analyse a website, provide recommendations to improve its search results, and plan an online ad campaign to promote the site. You are encouraged to use your creativity and select tools to make this possible.
Selected websites:
•Manchester Digital: https://www.manchesterdigital.com
• 1000 words for the part: Organisation
(This should be done very detailed, 1000 words, 7 references needed)
Based on your analysis, you must critically evaluate the principles and processes involved in developing integrated marketing communications and produce a Search and Social Media Marketing strategy for one year and a business plan that identifies this campaign and how it should be implemented by the organisation. Any resource implications and potential maintenance issues have to be highlighted here.
You must conduct market research and data analysis to provide a thorough justification for your recommendations.
This can include primary data (current website content, interviews or surveys of potential users), a tabular extract from Keyword Research, competitor activity analysis in this area, screen shots of current competitors’ ranking for your primary keyword terms using different tools such as Google Keyword planner tool, Google Trends, Google Insights for Search, etc.
• 250-300 words for the part Scholarship
(this should be done as a separate work and also very detailed 3 references needed)
Competitor activity analysis in this area, screen shots of current competitors’ ranking for your primary keyword terms using different tools such as Google Keyword research tool, Google Trends, Google Insights for Search etc.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
