post a 300-word response to the following question(s)/prompt(s); include at least one APA-formatted citation/reference from this lesson.
There is a continuous debate regarding the necessity for a business product to extend its existing brand. On one side, critics argue it can cause market saturation, whereas others claim it creates expanded market growth.
Brand Extensions
Lumen Learning (OER). (2016). Principles of marketing. Retrieved from https://courses.lumenlearning.com/marketing-spring2016/
Answer the following:
What is brand extension strategy? Provide an example in your answer. Which side are you on? Does brand extension cause market saturation or does it create new market growth and revenue for the firm?
Sample Solution
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