The theory of classical condition follows the principle of association. The theory can be used to develop marketing strategies. In marketing classical conditioning is used by the organisation where they try to associate certain behaviour or feelings of the consumers with their product or brands. Some of the examples can be seen from mcdonalds and coca cola. the slogan of mcdonald is “I’m lovin it” so whever you feel hungry you might think of mcdonalds burgers because you love them. similarly coca cola uses “Open happiness” so whenever you are about to buy the next drink you might think of coca cola as you associate it with happiness.
Instrumental conditioning theory belives that the frequency of a behaviour increases if the outcome of performing this behaviour is positive.For example you have bought a product online expecting it to be good but on receiving it you have found it to be 10 times better than what you have expected the chance of repurchasing it increases.
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