Principles of Marketing
Please answer the following questions in depth and fully. For these questions please use a commercial from the 2020 superbowl.
- Select a commercial from one of the Superbowl football games. Post the Hyperlink here.
- What is the name of the product being promoted in the commercial? What is the name of the company that sells or manufactures the product?
- What makes the commercial memorable? Explain in terms of special effects, music, humor, slice of life, etc. Do you think this is effective in capturing the attention of the target market? Why? Note – do not state the plot of the commercial here. That is not the correct answer. This question is asking what technique makes the commercial memorable.
- Who is the target market for the product in the commercial? Define the target market in terms of demographics, psychographics, and consumer behavior terms. DO NOT state that the target is everyone. The target market may be very broad but is still needs to be identified and defined. Search the information online if needed.
- Because Superbowl commercials are so expensive, how does the marketer promote the commercial BEYOND broadcasting it during the game? Specifically, what does the marketer do to increase visibility of the commercial beyond the superbowl game? What other promotional tools are used to extend the commercial? Are they effective in generating interest and remembrance of the commercial? How?
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