This assignment should be in 12-point font, Arial, 1” margins all around.
Length: 1,500 – 2,000 words.
Cover Page– Not included as part of the page count
Name of the Company
A Title
Your Name & Date
Class Time
Abstract– Not included as part of the page count
Summary of the various communication methods used within the company
Introduction
Brief company background
How is the business communicating with its customers?
What makes this company worthy of a spot on the Fortune 500 list of companies?
Body
Discuss the communication mediums used (written and oral)
Analyze these communication mediums. Give a few examples from the company, then determine:
Are they effective? How can they be improved?
Show how the company uses verbal and non-verbal communication
Determine the company’s target audience
Describe how the company communicates both internally (within the company) and externally (to the public)?
Find what the media / customers / and employees say about the company?
Discuss how the company deals with ethical breaches?
Determine if public support was regained
Describe how the company deals with conflict or customer dissatisfaction
Summary
After your research, how do you feel about the company?
What communication mediums would you recommend for the company?
References
Cite a minimum of three references
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