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Please used the attached document and answer the below. No specific length but answer all questions in the 4 sections. 4 separate paragraphs. Paragraphs could be label the bolded titles below. Defining Public Relations ProblemsOn the surface corporate communications problems can appear obvious and simple. But often they are not. It is essential to take the necessary steps to determine what the problem is and what the underlying causes are. This may include interviews, brainstorming sessions, and discussions with senior management.Planning and ProgrammingOnce the problem is identified, the next step is determining how to address it. First and foremost, ask the question: “What will success look like?” You may think this is a strange query. But, how can you be successful if you don’t know what the expectations are? Carefully determine what you are to accomplish, then begin building the road to get there. Next is messaging. What key messages need to be delivered? Then determine the stakeholders – the audiences to receive your communications. Then, and only then, do you discuss strategy and tactics. Many less experienced professionals or individuals unfamiliar with the process will jump to tactics first. “We need some press releases sent out right away to educate the public about our company.” While this may be one tactic you’ll use, how do you know what to communicate, to whom do you send the releases, or if this is the best approach, if you don’t thoroughly analyze the problem first?Taking Action and CommunicatingPlanning the programming, campaign or event/project comes next. Based on the strategy you believe will be effective, and the tactics you’ve identified to deliver the messages to the appropriate stakeholders, now is when you begin using the action verbs: write, develop, print, call, pitch, invite, mail, send, tour.Evaluating the Program This is the most overlooked step in the process and perhaps the most important. How well did you do? What mistakes did you make? How effective were you? Did you solve the problem and add value to the company? Are you worth keeping around? These questions should be answered at the conclusion of every public relations project, campaign, initiative and event. If earlier in the process you’ve answered the question about what success looks like, this is when you determine if you arrived there. In today’s world of cost cutting and expense control, it is vitally important that we quantify our success in ways that corporate managers can understand and appreciate. Careers depend on it.
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