INFORMAL CONTENT ANALYSIS
For this assignment you are to choose a recent event/issue that has received wide coverage in the media, and that clearly suggests ethical considerations (chosen topic: Real Problems with Fake News). The choice reflected interest in the topic and was something that has been covered enough to give you material to analyze. On the other hand, be specific enough so that you don’t have huge amounts of material to plow through.
With the aforementioned topic you are to gather at least 8 – 10 stories. After getting your information you are to analyze coverage emphasizing important ethical concerns such as:
• Bias, truth, fairness, economic considerations, competition, deception, emotional and rational approach, etc.
• Don’t forget to also analyze videos if that applies.
Objective: to recognize ethical issues in actual media coverage; apply critical skills of reason and analysis to an actual ethical program; tolerate ambiguity in treatment of ethical issues; apply ethical theories to a case study. Your result may reveal surprising bias in the treatment of the issue. This assignment will be in the form of a 6 to 8-page paper.
Informal Content Analysis
Posted on: Tuesday, January 21, 2020 6:21:29 PM HST
Here is some further guidance on the Informal Content Analysis Assignment:
Summary of your Informal content Analysis Assignment. Remember this is an ethics class and I want you to do this analysis when trying to show ethical/unethical comments or propaganda released. I will let you structure your paper as you see fit. You must cite your sources (examples that you use)
Content analysis is a research method used to identify patterns in recorded communication. To conduct content analysis, you systematically collect data from a set of artifacts, which can be written, oral, or visual:
Books, newspapers and magazines
Speeches and interviews
Web content and social media posts
Photographs and films
Content analysis can be both
1. quantitative (focused on counting and measuring – and if you go this way you must show data to support of dispute what you have found in your artifacts)
2. qualitative (focused on interpreting and understanding).
In both types, you categorize or “code” words, themes, and concepts within the texts and then analyze the results. This is where you will talk about the bias, truthfulness, etc. based on your analysis.
What is content analysis used for?
Researchers use content analysis to find out about the purposes, messages, and effects of communication content. They can also make inferences about the producers and audience of the texts they analyze.
Quantitative content analysis example
To research the importance of employment issues in political campaigns, you could analyze campaign speeches for the frequency of terms such as unemployment, jobs, and work and use statistical analysis to find differences over time or between candidates.
In addition, content analysis can be used to make qualitative inferences by analyzing the meaning and semantic relationship of words and concepts.
Qualitative content analysis example
To gain a more qualitative understanding of employment issues in political campaigns, you could locate the word unemployment in speeches, identify what other words or phrases appear next to it (such as economy, inequality or laziness), and analyze the meanings of these relationships to better understand the intentions and targets of different campaigns.
Because content analysis can be applied to a broad range of texts, it is used in a variety of fields, including marketing, media studies, anthropology, cognitive science, psychology, and many social science disciplines. It has various possible goals:
Finding correlations and patterns in how concepts are communicated
Understanding the intentions of an individual, group or institution
Identifying propaganda and bias in communication
Revealing differences in communication in different contexts
Analyzing the consequences of communication content, such as the flow of information or audience responses
Please use course book as one reference:
Professional Ethics in Criminal Justice (4th Edition)
Jay S. Albanese; Pearson Publications, 2016
ISBN 13-978-0-13-384328-6/ISBN 10-0-13-384328-9
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