PART 3.
Report on Opportunities for Market Entry
INSTRUCTIONS:
Requirements:
Student should write Report on Opportunities for Market Entry (ROME) Japan–
The ROME builds upon the BEAR and asks students to assess the import and export prospects for MES-Sim regarding the target market. The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations? Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations.
Message To the Writer: Please note this’s continuation of BEAR ASSOCIATED WITH ORDER# 492889
Please note Report on Opportunities for Market Entry (ROME) should be based off BEAR so the below Economic analysis of key indicators – i.e Demographics, GNP/GDP etc should be incorporated.
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BEAR
Economic Analysis of Key indicators
This paper focuses on analyzing the business environment in Japan as a potential new market for MES-Sim Corporation’s new Video game system; the M-Box. The following are some of the principal indicators of the economy that need to before entering into the market in Japan.
Demographics.
According to a data analyst firm Newzoo, Japan has been termed as the world’s largest consumer for video games, and its now the world’s third-largest market for mobile games (Yamaguchi, 2020). As of 2018, the country had an estimated 67.6 million players, which constitutes mainly of millennials. Therefore, knowledge of the target market gives the company a competitive advantage to win and end up successful.
GNP and GDP.
From the available statistics, Japan’s GNP stands at 5.616 trillion PPP dollars while the GDP stands at 4.971 trillion USD. This higher GDP and GNP indicate a steady growth in the economy hence gives firms the confidence to invest in Japan.
Currency, Interest, and Inflation Rates.
The Japanese Yen is the third most traded currency in the foreign trade market. The low Exchange rate for the Yen is maintained by the government, focusing on a competitive export market through a trade surplus. Japan’s interest rate stands at -0.10%. In the 2019 inflation rate in Japan was 0.48% compared to the previous year, and this has been prompted by The Bank of Japan to maintaining a zero to no zero interest rate since inflation is so low, and this tends to attract investors looking for stable returns (Hagiwara, 2020).
Labour Market.
This refers to the ease at which the company hires and fire their staffs. Japan has a flexible labour market, and this leads to a lower employment rate and high productivity thus maintaining a healthy economy (Liu &Shire, 2020).
International Trade Patterns.
Japan is termed to be the world’s 4th largest importer and exporter of goods with foreign trade accounting to 36.6% of the country’s GDP. This plays a crucial part in providing economic stability.
Significant Sectors and Industries.
Japanese companies are known to be on top of both production and technological advancements. It comprises of manufacturing, service and agricultural industries. The service sector occupies the most significant part of the country’s economy. These are the major industries that attract investors.
References)
Hagiwara, R. (2020). Seigniorage and Japanese fiscal sustainability: Simulation analysis using an overlapping generations model. Economic Modelling, 84, 340-356.
Liu-Farrer, G., & Shire, K. (2020). Who are the fittest? The question of skills in national employment systems in an age of global labour mobility. Journal of Ethnic and Migration Studies, 1-18.
Yamaguchi, S. (2020). The Relationship Between Time Spent Playing Mobile Games and Wellbeing. Available at SSRN 3568469.
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