Market segmentation
Various types of market segments
Market segments are generally categorized into two perspectives that include segments based on the group of products or service providers in a given industry and segments based on a particular category of buyers. For an ideal market segment several consideration ought to be considered so that the market can meet the conditions of being worthwhile. Such conditions include the fact that the segment must be capable of being measured and has to be large enough to generate profits. At the same time, the market must be stable enough to last for a reasonable duration. The customers should also be capable of being reached through marketing activities and should have different preferences for a …
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