Tina
Worldwide, healthcare professional organizations play vital roles in engaging the public and consumers at large. These associations are usually nonprofit; however, they promote excellence in the healthcare practice, thus protecting the public. These professional bodies have the potential of influencing and engaging both the public, as well as consumers, by serving as their voice at the national level. They can do this by actively participating in policy formulations and outlining educational campaign guidelines for public consumption (Linnander, Mantopoulos, Allen, Nembhard, & Bradley, 2017). The American Association of Colleges of Nursing is an example of an association that emphasizes nursing policy roles and also identifies documents that are essential in public educational programs.
Healthcare professional bodies can influence public awareness while engaging consumers through advocacy and lobbying. The American Medical Association, in 2017’s annual general meeting, voted in favor of a multifaceted, collective, multiagency approach to combating new psychoactive substances (Seymour, 2018). Since such organizations are made up of professional individuals, the public tends to trust their information or advice as accurate. Healthcare professional bodies may also indirectly increase trust and reduce uncertainty through coordinating innovation advances and promoting the uptake of new techniques and technologies. This subsequently increases consumer demand while raising more public awareness of the technology.
Ranjana
Healthcare professionals take advantage of the power of social media platforms to reach out to patients and healthcare information seekers in the community. Using social media resources, these medical personals network with peers, educate the community about health issues and learn about the latest improvement in medicine. Social media can be used to advance or enhance professional networking and education, patient care, patient education, organizational promotion, and public health programs (Ventola, 2014). Many healthcare organizations use social media for marketing and communications. Along with other tools, healthcare providers use social media as a reliable source to educate consumers. For instance, online posts published by healthcare providers can include wellness information and provide consumers with helpful advice. In the present context, the whole world is suffering from COVID 19. Health professional associations post information related to COVID-19. Pieces of Advice are washing hands frequently for at least 20 seconds and using alcohol-based hand sanitizer, covering mouth and nose when coughing or sneezing, avoid touching eyes, nose, and mouth with unwashed hands, if someone is feeling unwell, encourage them to stay home and minimize contact with others, people who have COVID-19 symptoms should contact a medical professional as soon as possible. Thus, organizations such as healthcare institutions and public health agencies increasingly use social media to improve public wellness by encouraging information sharing and making it possible for consumers to share information rapidly. This activity promotes relevant change in both individual and community health. Healthcare organizations use social media to influence consumer habits and publish time-sensitive information. It also serves as a forum where health organizations can host conversations with the public.
Giselle
“In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease.” (Long, Taubenheim, Wayman, Temple & Ruoff, 2008, p. 1). There are several roles nonprofits and private corporations have on the promotions of The Heart Truth/Red Dress campaign. Most nonprofits and corporations have goals they want to meet and for those goals to reach the public. Social media plays a big role in promoting such a large campaign that it was estimated to have a contract cost of $5.5 million. There is a lot of planning involved in campaign for a large number of the population and this included strategy development, program implementations, and assessing effectiveness and making refinements to the campaign. Other corporate involvement included social media to advertise and provide news coverage to the public and educate them on this campaign. With an endless amount of involvement with government agencies, nonprofits, and private corporations, this campaign had the ability to focus on identifying what was needed to help with the well-being of women’s’ heart health. (Long et tal, 2008). This campaign continues to strive to educate the public about heart health.
Shardha
Many years ago, women did not have a clear understanding of the heart disease, risk of heart disease and how to prevent their heart from being vulnerable. Heart disease was the number one killing disease among the women; however, they were not aware of it. It was because of lack of education, awareness, and many social and cultural factors, especially heart disease of women, were ignored. Likewise, women had been misdiagnosed with heart disease, which they were treated lately and suffered from the complication. The year 1999 data showed that heart disease was the primary killer of women, and some women feel that they need immediate attention to the public so that many women can be saved from heart disease (Hicks & Nichols, 2017). That is why a small nonprofit organization called “WomenHeart” started the awareness and advocacy program to improve the quality of health and life of women at higher risk for heart disease (Hicks & Nichols, 2017). Initially, three heart disease survivors, Nancy Loving, Jackie Markham, and Judy Mingram were the founders of the WomenHeart, started to advocate and lead in support of women’s heart health. Furthermore, they were able to coordinate with agencies such as government agencies, nonprofit organizations and private corporations and established “The Heart Truth/Red Dress” nationwide campaign. It is also reminding women that heart disease is the number one killer of women and red dress pin is the logo of the campaign which symbolized the commitment of women for eliminating heart disease (Hicks & Nichols, 2017).
“The Heart Truth” is the public awareness campaign involved and centered on women’s heart health and risk for heart disease. It started in the United States in 2002, September, sponsored by the US Department of Health and Human Services, the National Heart, Lung, and Blood Institute (NHLBI), and The American Heart Association (AHA) (Hicks & Nichols, 2017) is spread throughout the world. The primary purpose for the campaign is to educate women of any age group, especially 40 to 60 years of age that they are at high risk of heart disease, and they should watch their heart health very closely (Long et al., 2008). Likewise, women aged 25 to 44 to inform and educate them about the importance of heart health and disease. The campaign also coordinated with other government agencies, nonprofit organizations and private sectors to launch education as well as to mobilize financial support and resources to help and to make the campaign successful. “The Heart Truth” campaign offers education and awareness programs to women via media throughout the country and also internationally, and the campaign is still going on.
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