Nandos company marketing report
Task
Provide a brief background on your company/product (10%)
Using academic & practitioner research sources, evaluate the potential internationalization motives/ triggers that would influence your company/ product to move into new international markets. (CH2) (20%)
Choose two international markets that your company/ product is already operating in:
Using global marketing model(s) for international market selection, compare both international markets (you may want to use a table(s) to help you compare the two markets), evaluate why your company choose these markets. (25%)
Analyse the method of market entry used by your company/ product to enter one of these markets, and evaluate if this entry method was the best option. Justify your evaluations using academic theory, research and/or evidence. (25%)
Review potential marketing strategies (e.g. product adaptations/ communication mix) that were used to ensure success in an international market. (10%)
Number of words
2500 words
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