Role of the CEO

1. Recent corporate scandals have had a tremendous impact on the reputation of corporate America, including CEO’s. Past research has stated that CEO’s background affects their strategic choices and thus the organization’s financial performance. Discuss the impact of CEO character on how the stock market reponds to CEO certification. In addition, please discuss how trustworthiness is measured and why is this variable important? (800 words)
2. What do our readings this week say about the relationship between the tenure of the CEO and firm performance? Include in your discussion the idea of “seasons” as well as the role the departing CEO. (800 words)

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