Posted on by Judy

Sampling in Marketing Research

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Step 1 Watch this very quick but highly informative video on sampling methods and guidelines https://www.youtube.com/watch?v=pTuj57uXWlkStep 2 Now using family members, friends, neighbors or co-workers select 20 people to whom you will utilize as your sample.Step 3 Now administer these two simple questionnaires to them (see questions 1 and 2 below)Step 4 Now in a simplified manner please report your findings for each of us to read.Step 5 Please post your thoughts to Question # 3
Question 1
Using your sample of 20 people ask the following question:When shopping for a fashionable outfit in a store, how likely is it that you will select a private-label store brand over a National Brand. [Example a store brand would be GAP jeans whereas, a National Brand would be jeans like Guess or Juicy?
When reporting your findings (based on a sample of 20 people) report it as follows:If 12 people favored a store brand and 8 favored a National Brand report it as (12SB–8NB)
Question 2
Using your sample of 20 people ask the following question:When you decide to enjoy an alcoholic beverage during a social occasion or while out to dinner, from the following choices, what is your most favorite and least favorite choice to drink?(A) Wine(B) Beer(C) Spirits (vodka, scotch, gin, rum)
When reporting your findings (based on a sample of 20 people) report it as follows:If 4 people favored Wine; and 7 people favored Beer and 9 people favored Spirits report it as(A4—B7—C9)
Question 3Considering this small-scale class project, can you imagine just how complex it might be for a firm to develop a questionnaire of 10-20 questions and then administer it to 100,000 people from coast to coast?

Sample Solution

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