This paper explores sampling techniques in Marketing Research methods. Using family members, friends, neighbors or co-workers select 20 people to whom you will utilize as your sample.
Sampling techniques in Marketing Research methods.
Sampling in Marketing Research, firstly, watch this very quick but highly informative video on sampling methods and guidelines https://www.youtube.com/watch?v=pTuj57uXWlk. Secondly, using family members, friends, neighbors or co-workers select 20 people to whom you will utilize as your sample. Thirdly, administer these two simple questionnaires to them (see questions 1 and 2 below). Fourthly, in a simplified manner please report your findings for each of us to read. Please post your thoughts to Question # 3 Question # 1 Using your sample of 20 people ask the following question: When shopping for a fashionable outfit in a store, how likely is it that you will select a private-label store brand over a National Brand.
Sampling techniques in Marketing Research methods.
[Example a store brand would be GAP jeans whereas, a National Brand would be jeans like Guess or Juicy? When reporting your findings (based on a sample of 20 people) report it as follows: If 12 people favored a store brand and 8 favored a National Brand report it as (12SB–8NB) Question # 2 Using your sample of 20 people ask the following question:When you decide to enjoy an alcoholic beverage during a social occasion or while out to dinner, from the following choices, what is your most favorite and least favorite choice to drink?
Sampling techniques in Marketing Research methods.
(A) Wine (B) Beer (C) Spirits (vodka, scotch, gin, rum) When reporting your findings (based on a sample of 20 people) report it as follows: If 4 people favored Wine; and 7 people favored Beer and 9 people favored Spirits report it as (A4—B7—C9) Question # 3 Considering this small-scale class project, can you imagine just how complex it might be for a firm to develop a questionnaire of 10-20 questions and then administer it to 100,000 people from coast to coast?
Click here to request for this assignment help
Detailed Instructions
Download |
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
