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ELEVATOR PITCH 1 As a postgraduate student, you are engaging in discussion, debate and critical thought about a host of management theories and concepts.You are asking questions like : does this work ? what is the evidence to support the claims made about this concept ? Are there alternative ways to solve this problem ? Imagine you are working in a small group, discussing one of the case studies in management subject. You might be doing this online or in a classroom. At one point, a colleague who is also a senior line manager makes this claim : ″I really don′t think some of the concepts around planning are helpful. In my industry (pharmaceuticals), for example, the intensity of competition and the rate of technology change, makes it just about impossible, if not plain meaningless, to put too much effort into elaborate planning … ″ As you might gather she is saying that planning is essentially a waste of effort, given the rate of change in the business environment. It′s your turn to respond. In about 130 words how would you respond? ELEVATOR PITCH 2 You are a senior manager in a major electronics and
appliances retail store. The store has branches across Australia, and in
Asia and Europe. Sales have been falling for over a year now. You are
attending a board meeting where the problems with current strategy of
the company are being discussed. ″ so the customers aren′t responding to
price matching and they don′t seem to care about excellent service, so
what now? Just close up shop? I need some ideas, please″. Put your best
foot forward! In 130 words, what is your ′killer idea′ to counter the
drift from bricks-and-mortar retail to online?
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