The last part of your textbook, Best Practices, highlights over 50 brands and presents short case studies for each one. For this assignment, pick three brands, one for each of the following categories:
Social Oriented Branding (Not to be confused with socially conscious branding. For this particular assignment we are referring to organizations such as the Red Cross or United Way, whose main cause is to help society.)
Consumer-Oriented Branding
Business-Oriented Branding
Then write a one page summary for each of the brands (3 pages total.)
Explain why it falls into the category of Social, Consumer, or Business-oriented branding.
What were some of their goals and how did they accomplish them?
What are your thoughts on the brand and their creative solution?
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