MG 498
Southwest Airlines
- Is Southwest a cost leader? Explain.
- What factors led to Southwest’s success? More specifically, identify the resources and capabilities they used in employing their strategy.
- How difficult or easy is it for the competition to emulate Southwest? Apply the VRIS framework to support your position.
(Hint: Use the table below and an accompanying explanation to evaluate at least 3 resources/capabilities in terms of their respective potential for providing a sustainable competitive advantage.)
| Resource or Capability | Valuable? | Rare? | Difficult to Imitate? | Without Substitutes? | Implications |
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