WEEK 7 – FINAL PAPER TEMPLATE.docx
Summarize ten peer-reviewed articles that support your project and helped you get to the recommendations you prescribe.
What would I put directly under “Literature Review” – is something like this – The focus of the research project is on CRM (just an example) and over the past weeks a review of ten peer-reviewed articles were analyzed with dates from 1999 – 2019 around the topics of relationship marketing, customer loyalty, database marketing, and more. Detail of the ten articles are summarized below…
GRADING RUBRIC BUOL733 – Marketing Management
Week 7 – Semester Project
Points Possible
Points Earned
This paper should be a minimum of 15-20 full pages (using zero point line spacing / double-spaced). This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.
Follow all Written Assignment Expectations.
Submitted on time. SafeAssign MUST be under 25%.
100
Introduction – The question or problem is introduced and the direction of the report is identified.
10
Sources – TEN NEW sources are utilized in preparation of the report of which 6 or more resources are peer reviewed Marketing scholarly journals. These are sources that you have not used previously. The student may also make use of other appropriate primary and secondary
sources of data. Reference page and in-text citations must match 100%. Only items cited in paper and that have a matching reference page credit count.
50
Subject headers used for organization in APA format – Content is organized in a manner that increases the readability and understandability of the report. Use template provided. Answer all sections of the template.
10
Conclusion – The conclusions or recommendations are clearly stated and follow the report’s discussion. Recommendations are significant and enhance the report’s impact.
10
APA format (1” margins, Times New Roman 12 font, double-spaced, and more)
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Strategic marketing was first posted on February 18, 2020 at 3:32 pm.
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