1 STRATEGIC MARKETING PHD (FT) – Module Assessment Your Assignment Brief Element 2 – A Strategic Marketing Plan – You must write a strategic marketing plan for either: 1) an organisation or for a strategic business unit within your responsibility; or 2) an organisation with which you are familiar; You will need to carry out a critical evaluation of the issues facing the organisation and then write a strategic marketing plan that addresses those issues. This strategic marketing plan should comprise of: A critical evaluation of your organisation and it’s environment to include; o The general macro environment (PESTEL…
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