Strategic Plan: Combining Papers (week 2, week 3, and week 4 papers are attached)
The final individual assignment requires the merging of all your already delivered papers (without their individual introductions and conclusions) into a single, comprehensive strategic plan for your proposed business idea.
The assignment asks you to use the Business Model and Strategic Planning outline found in the Material section of the classroom. In addition to merging the papers from weeks 2, 3, and 4, the paper shall include a new section (700 to 1,050 words in length), which addresses the following subtopics:
1. Identify marketing and information technology as part of the strategies and tactics section of the business plan.
2. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.
3. Determine the best possible options for evaluating the strategic plan.
4. Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization’s corporate social responsibility.
5. Show, in this section, the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation.
Once you complete the entire paper, write a 350 word executive summary of the strategic plan. The executive summary shall briefly summarize the main points of the paper. Some people get confused about what an executive summary is. First and foremost, and executive summary is NOT the conclusion to the paper. Executive summaries are a top-level account of the proposal. It presents the issue, a summary of conclusions, and a recommendation. The syllabus contains further information of what should be included in the executive summary, but an easy way to remember this is by asking yourself, if the CEO has only 5 minutes to read the plan, what can I convey to make my point? I know that sounds like a sarcastic question, but I cannot tell you how often this happens. Also, keep in mind that this is not a marketing plan, so the executive summary shall not be a sales pitch.
The final artifact should follow the following order:
Title Page
Table of Content (Optional)
Executive Summary
Introduction (For the entire paper)
Conceptualization of the new product or service (week 2 paper)
Remove introduction and conclusion of this paper. Failure to do so will result in a penalty.
SWOTT Analysis (week 3 paper)
Remove introduction and conclusion of paper. Failure to do so will result in a penalty.
Balanced Scorecard (week 4 paper)
Remove introduction and conclusion of paper. Failure to do so will result in a penalty.
Strategies and Tactics to realize the strategic objectives
Marketing Strategy
Monitoring and Control Methods
Ethical Issues including legal and regulatory issues
Corporate Social Responsibility discussion
Conclusion
The final paper is quite long as it is made up of the individual papers already turned in, plus the new requirements described above. The total word count is from 4.200 to 5,250. Please make sure to stay within that range. If the paper is more than 900 word over the maximum word count, the paper will receive a penalty. APA headings help immensely when organizing long papers.
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