As you assess your current client base recognize that you have attracted those clients. Are they the clients you want? If so, you’re very clear and focused on attracting your ideal clients, and you’re doing a good job of it. If not, perhaps you need to gain clarity and change your focus so you can change the composition of your client base.
Early on in your business your success strategy may have been just to get business. And that is exactly what you got. Now as you evaluate the business you have it may not match what you want or need going forward. You’ve probably also discovered there are certain segments of your customer base that are far more enjoyable to work with than others. So what if you were to clarify your ideal customer? Not only in terms of their occupation or geographic location, but also in terms of the qualities and characteristics they have. After you have a very clear picture of this composite ideal customer you’re ready to focus on attracting those customers.
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