Despite unprecedented growth and success as a start-up, in recent years, JUUL has faced mounting pressure as outside observers have questioned how much of its stunning growth has been generated by adult smokers switching to e-cigarettes, and how much by nonsmoking teens adopting JUUL as a fashionable new drug. Additionally, new evidence emerged linking vaping to a spate of mysterious respiratory illnesses and deaths in the U.S., causing federal, state, and local regulators to begin placing increased pressure on JUUL Labs and other e-cigarette companies.
Your team is a cross-disciplinary business unit within JUUL Labs, with members representing the leadership of different functions such as data analytics, finance, accounting, marketing, management, and design. Given that the company was ostensibly founded to reduce the harm of smoking, your team has been asked to put together recommendations to JUUL’s leadership team on what more the company could do to prevent misuse of its products, restore its reputation, and grow its business more successfully.
Within your presentation, you’ve been asked to:
1.(This is the topic of ppt) my part: Begin with an analysis of our responsibilities as a company – to our shareholders, our customers, and society – taking into account our company’s vision and mission statement;
2.here should include SWOT analysis:
JUUL Labs SWOT Analysis
After reading the case, review how to conduct a SWOT analysis using the following articles:
SWOT Analysis: What It Is and When to Use It by BusinessNewsDaily (Links to an external site.)
The Structure of a Good SWOT from Strategic Management Insight (Links to an external site.)
Then, create a table analyzing JUUL’s strengths, weaknesses, opportunities, and threats.
After thinking through the SWOT analysis, answer the following questions:
Looking at the weaknesses and threats you identified above, what do you believe JUUL should do to position itself well as a company in the face of mounting pressure?
Looking at the strengths and opportunities you identified above, where do you believe JUUL has the greatest potential for growth?
Looking back to JUUL Labs’ early years, how did their strategic choices enhance or endanger their future?
What tensions do leaders face between their fiduciary duty to create sustainable economic value and their responsibilities to customers and society?
I uploaded the case and my analysis doc. Hoping these can help you to finish the ppt.
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