As we know Disney is a big conglomerate with each business vertical focussing on its intended target market. Disney should be an decentralised company that is further broken into business units(different entertainment areas). At the central level, policies like Vision, Revenue Target etc must be decided. How to achieve these targets whether by Growth, Stability or Retrenchment, that be decided at the business unit level. The business units must be given its share of independence to decide on the strategy they would like to follow. But as we know, Disney is the mother brand that houses other brands, hence, any decision must be endorsed at the central level.
To remain relevant, Disney must discard the business that is no longer in trend, and must get its hands dirty with new trending things. E.g Nokia. It did not foresee the adverse effect of Android unless it cease to exist. Now, Nokia has adopted Android OS to remain relevant in the market.
If Disney wants to target Preteens, it must look for inorganic growth to kill the competition. For example, Facebook acquired Whatsapp as it helped Facebook to acquire the strong user base of Whatsapp, to remove the competition between FB messenger and Whatsapp. (There are several other reasons too.) If aim of Disney is to be preferred media platform for all, it must have major competitors in its kitty. As mentioned- Disney products had developed a reputation for low-quality production, poor acting, and weak scripts, therefore, it must retrench this line of business and rather tie up with top quality content creator. For example, Youtube, Netflix, Amazon etc. doesnot produce any content of its own. It has several tie ups with several top quality content creators and they sell few of them exclusively too. Similar strategy can be adopted by Disney.
Disney should not be in content business as it has failed previously. It can share the theme of the kind of content that Disney wants with the content creator and then sell it exclusively over its platform.
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