To differentiate the Cheerios brand, General Mills offers consumers 16 different versions of the popular cereal, form regular, Multi Grain, and Honey Nut Cheerios to Apple Cinnamon, Fruity and even Chocolate Cheerios.  Which major segmentation variable was used by General Mills to identify market segments to serve?

First Ingredient Whole Grain A whole grain food is made by using all three parts of the grain. All General Mills Big G Cereals contain more whole grain than any other single ingredient. 15g whole grain per serving. At least 48g recommended daily.
Main Ingredient: grain
Package Type: individual item multi-serving
Container Material: paper or cardboard
State of Readiness: ready to eat
TCIN: 14765766
UPC: 016000483668
Store Item Number (DPCI): 231-00-0176
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