Undifferentiated, Differentiated and Concentrated marketing
Work type: Essay (any type)
Format: APA
Pages: 5 pages ( 1375 words, Double spaced
Deadline: Mar 13, 2020 at 2:25 PM (2 d, 11 h, 56 m)
Academic level: Undergrad. (yrs 3-4)
Subject or discipline: Marketing
Title: Writer’s choice
Number of sources: 10
Paper instructions:
For each targeting strategy, find examples of organizations that use it. Discuss why they have chosen this strategy and how they implement it.
Requirements: The writer have to offer an example for each of the targeting strategies – find 3 companies for 3 targeting strategies. (The 3 Targeting strategy are:Undifferentiated, Differentiated and Concentrated).
Once identified the companies you must explain why you think they have adopted the particular strategy – which organization objectives have made this choice appropriate? What is the company trying to achieve by adopting this particular targeting strategy? Finally, you have to address the how, how did you inferre that they implement this strategy (the 4Ps a particularly useful here)? What evidence do you have to support your claim?
For the example, I prefer the P&G company for differentiated strategy, Rolls Royce for concentrated strategy, please find an example for undifferentiated strategy.
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