Using Visual Communication

Scenario

“You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign ” Anti Racism” will be directed toward audiences from both the United States and another country of your choice (Australia)

The board of directors has asked you to assemble a power point one slide for each photo to submit for their review. You must  present visual examples while verbally explaining the main points of the analysis.

Find two different images to be used on the organization’s website page. One will be for the U.S. website, and one for the website in the country of your choice. Be sure that each of these images visually appeals to these two targeted audience viewers, and that the visual enhances the message to help eliminate racial prejudice. In your presentation for the board of directors, identify and analyze the visual elements of cultural familiarity, semiotics, and emotional appeal (cognitive) in the notes section. Additionally, explain how each of those visual elements visually persuades the U.S. and global viewers in different ways.