Discussion 1: due on 5/24
Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
Guided Response:
Review section 3.2 in our text regarding product life cycles.
Identify an appropriate product, product category or brand.
One that has moved through all phases of the life cycle
Do a web search for dead brands or product fads. Or use this article about bygone tech (Links to an external site.)Links to an external site. for inspiration.
Research your brand/product/category to answer the following:
The approximate timing of each life cycle phase.
The key events that marked the start or end of each phase.
Use at least three sources.
Post this information to the discussion forum below.
In the title of your post identify your product/brand/category.
Your response must be at least 300 words and also refer to your textbook.
Use at least three sources in addition to your textbook.
Respond to at least three classmates for brand/products/categories other than the one you picked.
Discussion 2: due 5/24
Gender as Market Niche
Market niches: Digital Show and Tell
Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is “for them” is how they position and package their Product and how they make use of Place — relative to both physical and virtual places of business.
You’re going to select either the male targeted Sport Clips (Links to an external site.)Links to an external site. (a retail hair cuttery) or the female targeted Sister Snog (Links to an external site.)Links to an external site. (a London business social network) and describe how they target through the use of place and product.
Guided Response:
Pick one of the two brands and visit their website
Sport Clips (Links to an external site.)Links to an external site. or Sister Snog. (Links to an external site.)Links to an external site.
Identify a site page – landing page or otherwise – where place and/or product is featured.
Remember; place encompasses physical and virtual locations
In
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
