Posted on by Judy

What are the components of a strong brand?

Branding is nothing but the value of the organization, product or services. It portrays character, attributes or qualities which influence the people to take buying decision. Marketing is nothing but promoting a product or services.
Effective marketing contributes to a brand but branding is far more superior than marketing efforts. Marketing may convince people to buy a product but branding makes people loyal customers.
Advertising is a part of marketing strategy that helps in promotion of the product or services to reach to maximum number of target audience. Ads can be presented through television, Internet, social media, blogs, newspaper etc. This helps in building brand image and create brand awareness in people’s mind.
The five components of strong brand image are: –
It is very important to understand what the company should offer, so brand audit should be performed by the company so that they cound under about the company, its competitors, vison, mission and values, etc.
Providing clear messages to the target market is essential in order to build strong brand because using clear message will match with their needs.
Emotional connectivity is essential to build strong brand because customers will be loyal to the brand over the competitors if they are connected with the brand emotionally.
Consistency is very important in design, services, style, etc which can present that the company’s image in a positive way.
In fast changing business environment, brand should be flexible and adaptible to the changing situations. This makes the brand creative and innovative.
 
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