What are two elements of the global segment? (2 pts.) A. B. 5. 6. Please complete the following assignment and submit in-class on 02/15/2018. (40 pts.) (Handout to be picked up when you submit your exam) Your Scores: In Class: Take Home: Total Points:

Answer:
Elements of global segments:
1.Grouping countries
2.Grouping individual buyers
This grouping is done globally according to their needs and wants,similar buying behaviour patterns
 
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