What does this case tell us about whether or not it is the best technology or being first in the market
Read the case study on page 292-298 and answer the end of case questions.
Questions
1 What does this case tell us about whether or not it is the best technology and/or being first in the market that determines the winner of these product format battles?
2 Illustrate some other business sectors where different formats coexist and some where a single format is preferred.
3 Use the CIM (Figure 1.9) to illustrate the innovation process in this case.
4 Why was the PlayStation the first Blu-ray player and, subsequently, when Blu-ray players were launched, why did the PlayStation remain cheaper? Consider possible reasons for this.
5 What additional factors helped Blu-ray win the battle? What role did licensing and networks play in the relative success of each format?
6 What related industries contributed to the format war and how did they influence its outcome?
7 With the increasing popularity and use of downloading films, what influence will the DVD format winner play in this related battle?
8 What are the implications for innovation strategy, R&D expenditure and marketing for firms engaged in or likely to be engaged in a format war?
9 List the key factors that seem to determine the eventual winner in industry format wars. Divide these into primary and secondary factors.
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Answer preview to What does this case tell us about whether or not it is the best technology or being first in the market
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