Content is the king and readers come to the blog for a reason and that reason being quality content or some information that they are lacking. It is this ‘curiosity gap’ that your blog content must fill in order to increase website visits. But the readers do not have any idea that your blog provides answers to their questions. Typically, the process that they follow is this: They will type their question or some keywords in a search engine like Google. The search engine returns many results in a paginated form. The reader will more than 90% of the time look at only pages 1 and 2 of the search results.
You must then write content that appeals not only to human readers but to the search engines also. This is where on-page search engine optimization plays a role. There are many tools online which allow you to check if your blog post or article is SEO friendly for specific keywords. I would suggest something like Yoast. But if you are writing just for getting your blog on the first or second page of search engine result, then you have got it all wrong. Once the human user clicks on the link and does not find any relevant content, he or she will kind of blacklist your blog. This is something you would not want to happen. So, your blog is primarily intended for human consumption. SEO is something that you do help the search engines.
Tactics to increase shares and visits
Do appropriate research using tools like Google Webmasters to know what the readers are looking for in your domain. You then write compelling articles along with appropriate graphic designs to help the reader get the information he is searching for. Organic traffic will take some time to build. So, be patient.
Write great headlines that people will click. But make sure that the content is relevant to the headline once they click. (Examples: How can you make 1000$ a month by freelancing ?)
Be creative and create content that has inherent characteristics of becoming viral. Viral content ultimately touches some human emotion or it could be unexpected.
Content with 3000 to 10000 words are the ones that are shared the highest. It means that readers are looking for detailed analyses and comprehensive content. So, just do not increase the word count for the heck of it.
If you can invest some money and are confident about your content, then email marketing helps.
Example: www.neilpatel.com
Why is it important for a blog to be ‘scannable’?
Once your content has passed the test of the machines, it is now presented to human beings. Machines do not have a visual sense but humans do. Human beings use sensory perceptions to analyze date. In the case of a blog, it is not smell or taste but a visually scannable post that they are looking for. Just like we scan newspapers and textbooks to find the content that interests us, blog posts are not any different.
We human beings have a particular layout of the articles preset in our mind. Try to mimic the newspaper layouts, write sentences and paragraphs that are brief, use bold letters for highlighting, etc to make your blog ‘scannable’. It must be ‘scannable’ by human eyes.
To avoid a high bounce rate, as mentioned previously, do not mislead the reader with title and content that do not match. If I am looking for the best hotel in NewYork, then the content should tell me about that and not about Donald Trump. Compelling titles can only act as a bait to bring the visitors to the blog post. It is the article content that decides if the visitor will stay on to read.
To increase the number of blog subscribers, make sure that you make it easy for them to find the subscribe link. Much better would be some mechanism like a pop up which pops automatically after some pre set duration and asks the reader to subscribe.
If possible, tell them the benefits of subscribing.
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