Posted on by Judy

Which of the following is NOT a method that firms use to position products? O Salient attributes O Value proposition O Symbols O Competition O Market share Colonel Sanders, the Jolly Green Giant, the Gerber Baby, and Tony the Tiger are all examples of which positioning tool? OPerceptual maps O Symbols O Competition O Ideal points O Salient attributes

Answer1: Option E: Market share
Methods that firms use to position products are:
Value proposition
Salient attributes
Symbols
Competition
Answer2: Option B: Symbol positioning tool
A well known symbol can also be used as a positioning tool.
 
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