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white paper, topic is self service banking.2000-3000, APA format,

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a white paper to an internal audience – written to individuals within an organization you work for or are a part of. The white paper could inform them about a trend in the field and / or to solve a problem in the organization.a white paper to an external audience – written to individuals in a specific industry or field of study, but not an organization you are a part of. The white paper could address a problem you are attempting to solve in an organization or to inform an external audience about a relevant trend.a white paper promoting a new product or service to potential customers–written to an external audience however, it features different rhetorical considerations than the typical white paper written to an external audience does. New findingswho is the audience.
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