Offline communications are still significant as:
Many people still don’t use internet extensively and thus can get missed out. Offline sources help to cover those potential customers
The offline mode like brochure can have details which has more chances of customer reading and going through rather website on which people scan rather reading
Offline communication helps to establish more personal connect and build relationship
The aim of offline communication should be to have cross media solutions. It will help to derive maximum possible benefits. The characters, logos, style & font must be similar for online and offline mode. Also, all the messages and information displayed offline should be part of online campaign too
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