Brand loyalty is extremely important and every organization know it. Having repeat business from existing loyal customers and even brand loyalty through generations is a valuable commodity for which organizations spend billions a year on developing through research, marketing and manufacturing processes. So if the brand loyalty is nearly nonexistent then companies need to develop their brand loyalty by good service, product marketing and with other ways so that new customers can be added up and other existing customers can be serviced better.
Roles of a brand:-
Is to establish and increase customer loyalty with products and services.
Brand loyalty results in high levels of customer life time value.
Brand can be a foundation for apostle-like behavior in which the customer displays a type of missionary zeal in convincing others to use the product.
Brand plays the role as identifier, differentiator and loyalty builderfor every business.
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