Answer: Distribution strategy holds a very important place in the marketing mix strategy. For making any product or service successful it is important that right distribution channels are selected. The success of a product or a service depends on its availability to the customers on right time and place. It is therefore important that the companies pay attention to the suitability of a channel to the customer. Every channel is not suitable to every customer because of several factors like reach, convenience and so on. Therefore it is essential to determine the customers and the channels through which goods and services are delivered to them. The channels also add to the costs of the goods and services and therefore for providing products and services at right time and place it are important to determine the customers and the channels.
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