WK5 – #4 Case Study – New Belgium Brewing
Answer the following questions related to Case 5 in Business Ethics in a 2-page essay:
•Is there a possible conflict between an industry that sells a product that can have negative consequences from the use of its product and the industry’s ability to engage in socially responsible activities?
•What perks do you see in the New Belgium Brewery that could be an added plus to your work environment? Identify at least two of those perks.
•What are the dangers any company might face if its sole focus is the bottom line? Identify at least five of those dangers.
Read the following sections of Business Ethics:
•Ch. 7, “Organizational Factors: The Role of Ethical Culture and Relationships”
•Ch. 8, “Developing and Effective Ethics Program”
•Case 5, “New Belgium Brewing: Ethical and Environmental Responsibility,” on pp. 437–446
Read the following sections of Conscious Capitalism:
•Ch. 15, ”Conscious Cultures”
•Ch. 16, ”Conscious Management”
•Ch. 18, ”The Power and Beauty of Conscious Capitalism”
•“The Conscious Capitalism Credo” on p. 273
Required Course Materials
Title: Business Ethics: Ethical Decision Making and Cases
Edition: 11th
Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.
ISBN-13: 9781305500846
Title: Conscious Capitalism: Liberating the Heroic Spirit of Business
Authors: MacKay, J., & Sisodia, R.
ISBN-13: 9781422144206
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