Posted on by Judy

You are the Director of PR at a successful advertising agency. You want to hold an elaborate fundraising event to garnish support for a charity that is important to your company (and its reputation). You know you have to treat attendees exceptionally well at this event. You first need to gain the approval of the CFO. You’ve researched the venue, food, and other amenities, and you need the CFO to approve $20,000 for the expense of putting on this event. Write a persuasive memo to the CFO (two to three paragraphs).

To: Jonathan Hagger,
Chief Financial Officer
Spark Advertising Pvt.Ltd.,
George Town
From: Emilia Thatcher,
Director (Public Relations)
Date: February 9, 2018
Subject: Approval of $20,000 for the charity music concert to be conducted in March 2018
Mr. Jonathan,
I write this memorandum with regard to approval of $20,000 towards the expenses of the charity event in March 2018.
Our company is planning to conduct a charity music concert towards the fundraising activities for the orphanages in Fiji. The fund raised from the concert would be utilized to meet the educational needs and other expenses of children in five orphanages in Fiji. We have formed a team of 25 members including 15 volunteers who would work for free. They are the students of Victoria University.
The two-hour concert will be conducted by Blue Star Concerts, a well-known concert group in Detroit. They have accepted our invitation to perform and has given us a discounted price of $ 7000 instead of the usual booking price of $10000.
The venue would be Michael Fowler Centre of Wellington University. The venue is one of the affordable halls to conduct an event in Detroit. The hall could be booked for a price of $2500. The concert is expected to attract around 5000 people. The company have to arrange the chairs, and have to arrange for five TVs in the venue for all the people to watch the concert. The TV would be arranged at five places in the venue. This would cost around $ 3000.
An additional $1000 have to be paid towards the electric bills of the day and $2000 towards miscellaneous expenses in transportation, food of the concert team and the 50 volunteers. The concert group consist of seven member including two singers and five people playing various musical instruments. The PR team is also planning to provide light snacks and drinks to the attendees of the concert. This would cost us around $5,000.
In this regard, I request you to kindly approve $ 20,000 toward the concert, which would definitely add value to the image and reputation of Spark Advertising Inc.
Please let me know if you have any queries.
Best,
Emilia Thatcher
Director (Public Relations)
Spark Advertising Inc.
 
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