1) Yes, it is useful for global marketers to think of teens as a global segment because the very basic fact is the teens of today are consumers of tomorrow and in addition the global business market statistics reveal that there are segments in which the teens constitute for than 20% of the consumers therefore there is no way they can be ignored or avoided. The mentality and thought of the teens differ a lot from the adults and it is not at all an easy task to attract the teens and therefore they should have to feel connected with the product and the marketing strategy should be as per that. Technology is something that attract the teens a lot and if the product is advertised with the help of a technology or the use of technology in the product is showcased then it is easy for the teen the relate and it will be easier for the organization also. The teen population cannot be avoided neither can their preferences be avoided so it is better to consider them as an important entity or stakeholder in the business.
2) The teen consumer behavior differs a lot based on various factors and the status of the economy is one of the major factors. If we take up the example of a developed and a developing nation we will observe that the practice of buying and purchasing is different because the economy is different and we need to look at the average population as there are exceptions in developing countries too. As conveyed consumer behavior is dependent a lot on the economy of the country. The values are different because in developing countries the affection towards the western culture is visible and the contemporary products are generally avoided, therefore the marketing strategy has to be according to the mentality of the consumers. The developed country consumers bank on their contemporary products more so there is a trust issue that we see here that is visible in the developing countries.
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