Google has decided to return to the China market. Read “Why Google Quit China and Why It’s Heading Back” retrieved from http://www.theatlantic.com/technology/archive/2016/01/why-google-quit-china-and-why-its-heading-back/424482/ *Look at Google’s initial decision to enter the Chinese market. Was it the right decision? Why? *How did Google’s mission compel it to create Google.cn? *What other reasons, i.e. financial, could there have been for entering China and, likewise, for leaving? *With Google’s reentry, how do Google’s actions coincide with their dropping of the motto, “Don’t be Evil”? *Select a company that demonstrates the ability to balance innovation with ethical decision making. In a couple of sentences describe why you selected this company and share the link.

The Walt disney Company balanced innovation with ethical decision making in a perfect way.
Strategies selected by Walt Disney :
WO Strategies:
Expanding to new and emerging markets, such as those having comfortable climate the year round, so that the problem of seasonal demand can be tactfully dealt with.
Movies in different languages to capture wider markets and increase revenue, thereby reducing their high financial dependence on theme parks.
SO Strategies:
Developed more localized characters to which people can better relate to, by leveraging their creative strengths to increase merchandise sales.
As McDonalds and Coca Cola are operating in several countries, Disney further leveraged on this by creating tie-ins for other such countries to increase reach and turnover.
Engaged customers with new technological applications involving Disney characters.
ST Strategies:
Switch from traditional to contemporary shows to adapt to the changing consumer preferences, by leveraging on their creative strengths
Further leveraged on going shows for stimulating and developing new creative ideas to counter increasing competition
Creating Disney loyalty programs offering discounts
WT Strategies:
Established Internal marketing and strong HR practices to reduce employee turnover
Changed Disney’s micro-managing style of operations to a more inclusive and collaborative work culture to reduce cultural clash with executives at ABC.
Second example of a company that demostrated a balance between innovation with ethical decision can be General Electric.
 
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