Marketing Strategy Mark 4440-001: Streetcar Brewing

Marketing Strategy Mark 4440-001

Strategic Marketing Plan

Streetcar Brewing

April 7, 2020

TABLE OF CONTENTS

Introduction : Executive Summary

Market Share
Location

Company Stakeholders and their perspective

Marketing Background: Environmental Scan and Research Design

SWOT Analysis
Environmental Scan: Using the Eight P’s of Marketing

Competition Analysis

Target Market Analysis

Marketing Plan: Promotional activities and Positioning

Marketing Objectives
Communication Objectives

Promotional Tools

Marketing Tactics
Digital Marketing
Public Relations

Influencer Marketing
Marketing Communications Calendar

Positioning Strategy

Marketing Plan: Evaluation
Conclusions
Annexes
References

INTRODUCTION: EXECUTIVE SUMMARY

Briefly introduce the organization you are working with and what their service or promotional challenge might be.
Identify all the company stakeholders who will influence decision making with your Marketing Plan (both internal & external to the organization). Describe their perspectives.
MARKETING BACKGROUND:

SWOT Analysis

Strengths: Streetcar Brewing has the strength of a unique wine produced locally. The store creates promotions for the customer to taste all eight kinds of wine—for example, a test program for four different 2oz brews for $10. Also, the shop has kombucha beverages, which is beneficial for diet people. StreetCar has launched a new convenient canning product that can be purchased through the company website. During the COVID crisis, the company has launched two delivery apps: SkipTheDishes and Uber Eats. Moreover, StreetCar has space close and cozy. The store owns their website domain and social media networks like Facebook and Instagram.
Weakness: As for StreetCar Brewing, the company needs to improve, such as location, physical attention, social media impression, and outdoor. Although locations are difficult to change, creating an impression on the guest or customer is essential. For example, locating a logo or a banner above the window or changing the strategy of how the brewery is seen as (exploring another idea as to why the brewery is located in the alleyway and not the main street). For instance, the company can create a challenge for drinking wine. For a website, the landing page needs to be adjusted and provided more specific information. We want to recommend the company to look out into SEO.
Opportunities: The location is a bit complicated to find compared to other Breweries; more signage and logos must be outside because it is located in an alley. It should be considered to use Google ads to attract more customers.
Threats: It is known that companies such as this one face challenges, and Lower Lonsdale is a large and commercial area where there are many Breweries. Thus, it means there are many competitors. Also, current environmental conditions, for example, the COVID-19 pandemic affects profits and revenue, as companies are required to close for group gatherings like restaurants, bars, clubs, etc.

Environmental Scan: Using the Eight P’s of Marketing

Product: Craft beer, wine and kombucha, most of it made in-house, there is also some merch to purchase at the location.
Price: Purchasing beers for $3-$19 CAD is fair, considering the relationship between price and quality, keeping in mind that here it is possible to find a different type of brew (custom made in-house) and not common ones like purchasing a Corona or a Heineken.
Place: Lower Lonsdale in North Vancouver is very densely populated by commerce and the Breweries area. Streetcar having the hidden door makes us think of the underground idea, which is a marketing strategy (which is not being executed at the moment) could potentially be successful.
Promotion: StreetCar Brewing uses social media to promote the brewery. However, the website needs upgrading and updating for more accurate advertising and informing potential and current customers of new brews, promotions and sales.
Performance: Our team researches how well StreetCar’s services compete in the marketplace. It may include how consistent the service is and how well its features translate into benefits as it is being delivered. Our team will use experience and social media reviews to describe Streetcar Brewing performance. As for the experience, our team believes that Simon, the owner of the Streetcar brewing store, has great enthusiasm for the store. For example, Simon mentioned the strength and the opportunities of the company, and he said the goal needed to be achieved at the end of the year. The store has positive customer services. The employees are passionate and friendly. In regards to positive reviews on social media, the customer described the store as a cozy place, a pleasant atmosphere. Besides, a lot of customers recommended stores online.
People: Customers are very satisfied with StreetCar’s service and products, leaving good reviews on Google, giving them a rating of 4.⅖. There are only two negative reviews and they were from the time the brewery was not open yet since the owners were waiting for liquor licenses.
Process: This store has excellent customer services. The bartenders are professional and courteous and servers are always attentive for customers. Also, if you want to ask about the new drinks, servers can explain professionally because they know all the processes of producing the brews, and they are highly knowledgeable regarding drinks.
Positioning: This is determined in large part by which generic business strategy the firm employs.Because there are many competitors surrounding the store, our team considers the product positioning based on price and convenience with public transit.

Competition Analysis

Vancouver is a potential market for brewery business. In an article published by Vancouver Courier News in 2019, there were over 172 breweries in B.C. with more to come in the future. In this project, the competitor analysis would focus on 9 different breweries: North Point Brewing Co, Beere Brewing Company, House of Funk Brewing, Bridge Brewing Company, Wildeye Brewing, Deep Cove Brewers and Distillers , Green Leaf Brewing, Black Kettle Brewing Company, Hearthstone Brewery. These companies have similarities with Streetcar Brewing in terms of product and service offers. They are popular in North Vancouver and located within a radius of 6km around Streetcar Brewing. Each brewery has its strengths and strategies aiming to build its customer base. Scanning through websites, all of the competitors are using popular social media such as Facebook, Instagram, and Twitter as communication channels. Review platforms such as Untapped, Yelp, Google Maps are applied to evaluate customer experiments and responses. Overall, these breweries in North Vancouver have positive customer reviews online regarding the drinks, foods, and customer services. Promotion activities such as offering exclusive discounts, gift cards, points cards, refillable growlers, having live-performances, or sports streaming are applied in most of them. We would focus more on their different activities, which Streetcar Brewing can refer to build marketing plans.

North Point Brewing Co:

Location: 266 1st St E, North Vancouver (400m from Streetcar)
Year of operation: Since December 2019
Background: According to the official website, North Point Brewing’s vision is “to marry our passion for good beer, good friends and West Coast cabin adventures.” The business theme is described as local, friends, family, comfort, fun, nature, community, cozy.
Marketing activities: Facebook and Instagram are the main communication channels. Their media contents promote the company and products through well-edited pictures, videos. They have put effort into sharing the stories of their adventures, the creation process, and employees’ backgrounds. Gift cards, discounts, free shipping were offered depending on specific conditions. The founders have experience working in the apparel industry. They promote and sell a variety of garments such as hoodies, t-shirts, rain jackets,… The clothes are designed modernly with the brand’s logo that attracts many customers. This strategy helps create relationships with their customers. The online appearance was built by consistently posting and including attractive status, call to engagement and hashtags.

Beere Brewing Company:

Location: 312 Esplanade E, North Vancouver (600m from Streetcar)
Years of operation: Since 2017
Background: Beer Brewing’s mission is to make high quality, delicious craft beer. They have built a distribution network in Vancouver as a supplier. Based on a map shown on the website, there are 111 restaurants, bars, pubs that import their beer kegs while 39 other businesses sell their canned beers. The cans were well-designed with simple colours and the brand’s name, which is easy to recognize.
Marketing activities: On social media, they consistently post pictures and videos featuring their products. There are many fun videos made by staff that build a friendly image with the community. Besides, Beere Brewing Company sponsored a group of local athletes called Club de Fútbol Street.

House of Funk Brewing:

Location: 350 Esplanade E, North Vancouver (750m from Streetcar)
Years of operation: Since May 12, 2019
Background: On the Facebook page, House of Funk Brewing described themselves as a small batch brewery and coffee roaster dedicated to the funkier side of life and liquids. They have an outstanding store decoration by a French artist called Dodo Ose. With the lighting system, the decoration creates a unique “funky” environment.
Marketing activities: All of the product packages, media materials, and online content match with the “funky” theme of the store. Their brand image attracts many customers. The Facebook page shares announcements, events, celebrations while the Instagram page features their offers, products, activities regularly more than 3 times a week. Thanks to the impressive experience, House of Funk received a lot of positive responses and engagements (likes & comments).

Bridge Brewing Company:

Location: 1448 Charlotte Rd, North Vancouver (4.2km from Streetcar)
Years of operation: Since 2012
Background: Bridge Brewing Company describes the business as a 100% waste-free Brewery in North Vancouver. Primarily, they have a product line called PrimeTime that includes low calories brew beers. Because of being many years in the market, they have created high standard products and services based on customer responses.
Marketing activities: Bridge Brewing Company has a well-organized website and social media. Contents are created and posted consistently. Being a zero-waste business is a benefit for the company when promoting. There would be more and more customers who are attracted to eco-friendly products.

Wildeye Brewing:

Location: 1385 Main St, North Vancouver (3.5km from Streetcar)
Years of operation: Since July 2019
Background: Wildeye Brewing store is spacious. The business is more about restaurants with beers and bistro. Customers can enjoy a dining atmosphere with beers, foods, and live music.
Marketing activities: In months of opening, Wildeye Brewing is trying to increase awareness. On Facebook, they collaborate with local businesses such as restaurants, hair salons, apparel shops to give away promotion cards, discounts, and gifts. There are also short videos introducing the store and special beers. The founder, Samantha, seems to be very active in promoting the brewery. She joined a talk with CKNW radio in October 2019, shared stories about the business.

Green Leaf Brewing

Location: Lonsdale Quay Market, 123 Carrie Cates Ct, North Vancouver (600m from Streetcar)
Years of operation: Since December 20, 2013
Background: Green Leaf Brewing is located in Lonsdale Quay, which is a significant benefit. This brewery attracts not only locals but also tourists and people from Vancouver city. There is a wide selection of drinks, including craft beers and spirits. Since 2013, this store has built the right image with customer experiences and quality beers.
Marketing activities: Thanks to the convenient location, Green Leaf Brewing has a constant amount of customers visiting. They often offer discounts, exclusive deals, and combos. Live music performances and sport streamings are regularly set up. They also spend a budget on sponsoring outdoor events. Apparels such as snapbacks, t-shirts, jackets are released for sale or give away on special occasions. Besides, social media and the official website is well-organized with a theme. The beer cans were designed with different backgrounds, depending on drink flavours and names. Green Leaf Brewing has a Youtube channel with four commercial videos.

Black Kettle Brewing Company

Location: 720 Copping St, North Vancouver (1.9km from Streetcar)
Year of operation: Since January 2014
Background: This brewery does not have a good view. Instead, they have a large front yard, which is useful for hosting events and outdoor activities. Based on Google reviews, they have convinced many customers by quality beers and services. The store is an open space that has production materials in the back and serving area in the front.
Marketing Channels: Black Kettle Brewing Company has built a community of customers who enjoy their products and attend their events such as free yoga class, dog workshop, or live performances. On the Facebook page, they friendly share news to customers about new beers, exclusive deals, or coming fresh foods (oysters, organic fruits). Most customers give BKB 5 stars for the good quality beers and friendly atmosphere. Moreover, in the newest post, they announced that the store is 100% green energy, which helps build the right image for the business.

Hearthstone Brewery

Location: 1015 Marine Dr, North Vancouver (2.5km from Streetcar)
Year of operation: Since 2014
Background: Hearthstone Brewery has been building the name with good craft beers and foods. The store is spacious. They have a pizza station which makes various pizza and treats. Based on online reviews, this business is considered as one of the most famous and busiest breweries in North Vancouver.
Marketing activities: Hearthstone Brewery’s website and social media are well-organized with consistent themes. They have a blog page on the website sharing the stories and passion with beers and local foods. An email newsletter sign up box on the website helps connect with customers and offer more promotion.

Deep Cove Brewers and Distillers

Location: 2270 Dollarton Hwy #170, North Vancouver (5.4km from Streetcar)
Year of operation: Since August 2013
Background: “Local, Craft, Brewery, Distillery” is how Deep Cove Brewers and Distillers describes themselves. The slogan is “Celebrate, Everyday”. This store serves craft beers, spirits, and various foods such as pizza, salad, fries,… Espectically, they really focus on hosting music events which are on every weekend.
Marketing activities: On the official website, the brewery has a newsletter sign up to send information about music events, special deals, or combos.

Target Market Analysis

Choosing the right target market is the key to the success of Streetcar Brewing strategy. Analyzing the strengths and weaknesses of the brewery, we conduct a target market that may be interested in the business and products. We would identify the segmentation base on four factors. Then we would like to recommend two potential customer personas that Streetcar Brewing can refer to create effective marketing campaigns.

Demographic:

➢ Age: From 25 to 45

➢ Gender: All genders

➢ Status: Single or family

➢ Income: Upper-middle income

➢ Occupation: High salary jobs such as professors, marketing managers, construction managers…

➢ Religion and Nationality: Diversity

Geographic:

➢ Locals people in a radius of 10 km

➢ Visitors from the city of Vancouver

➢ Foreigners travel to North Vancouver

Psychographic:

➢ Lifestyle: Balance and healthy, work hard and enjoy.

➢ Activities: Yoga, mountain biking, hiking or trekking, exploring new places, and gathering with family/friends.

➢ Using social media daily to connect, communicate, and update news.

Behavioral:

➢ Prefer local, unique products.

➢ Want to try different beer flavours instead of just one type everytime.

➢ Enjoy a warm and cozy environment.

➢ Like discovering the local history, culture, and cuisines.

Designing Customer or User Personas is an effective way for businesses to have a deep understanding about the target market. Based on the characteristics and descriptions , Streetcar Brewing has references to develop marketing strategies that fit with the target audiences. There are many tools/sites support creating User Personas such as Hubspot, Surveymonkey, Hootsuite. The examples shown below are created by edji1.typeform (link attached in references) which is easy to use as beginners.

Customer Persona Examples:

MARKETING PLAN, PROMOTIONAL ACTIVITIES AND POSITIONING

Marketing Objectives

We want to enhance the Streetcar Brewing’s brand awareness by:

Increasing Streetcar’s followers on Instagram – building relationships with them through optimizing its Instagram presence and providing value.
Having Streetcar Brewing be positioned as an authentic and fresh brewery company in Vancouver/B.C.
Increasing sales by 25% by the end of August.

Communication Objectives

SCB’s objectives are building brand awareness, generating leads, and establishing a brand presence by delivering an accurate and clear message to potential consumers.

III. Promotional Tools

Tools	How	The Purpose of each tool	Budget (Monthly)
Sales Promotion	Sales Incentive Coupons & free samples	– To boost sales of products – Encourage new consumers trial purchase or switch brand	Starting=$500 Flexible to how they sell
Personal Selling	Explanation of the product & Asking customers’ feedback	-Engage with target potential for the development of relationships with clients – Opportunity to get further contact	Starting=$200 Consists of Business Card Cost
Interactive Marketing	Email	To communicate with consumers by providing often up-to-date information and build up a trust relationship	Starting=$1,200 Consists of Automated System and Creating Templates
Digital Marketing	Social Media – Instagram	To communicate with consumers by providing often up-to-date information and build up a trust relationship	Starting=$100 Total=$2000 (Monthly) X12 Months=$24,000
Public Relations	Hiring PR experts	To support product publicity, create and maintain the corporate image, and guide management with respect to public problems.	Starting=$1,200
Influencer Marketing	Hiring power blogger or Youtubers for advertising	-To increase social engagement and interaction so that consumers would comment and put likes on the posts. – To reinforce the brand image.	Starting= $0 to 1,200

Marketing Tactics

Sales Promotion- Providing coupons and free samples

Objectives: The purposes of sales promotion are increasing product sales through incentives and spreading more information about SCB to incentivize targets to become lead.

Execution:

Consumers who follow SCB on Instagram or the first online order will receive the 15% discount coupon.
Through Instagram or the official website, those who want to purchase the Growlers can receive 50% off.

Rationale: We want our target to have an incentive to provide us with their contact information, and a big part of that is us showing how we can provide value to them through this information.

Personal Selling

Objectives: Personal selling is a good method to convince people to follow the company’s Instagram to get some more information. Also, it is a good opportunity for the company to meet potential customers in person and impress them about Street Car Brewing.

Execution: When servers meet the customer at the store, they can explain products in detail and offer an exclusive coupon that is relevant to the social media campaigns, Instagram. For instance, if a new visitor follows an Instagram, they can provide a free sampling or discount coupon to make them come back to the store again. Furthermore, servers can ask their feedback regarding the beer tastes and atmosphere of the store anytime in person to get improved the quality of products and services.

Rationale: It is one of the best ways to define the customer’s needs and wants through asking questions in person so that servers can communicate with consumers immediately.

Interactive/Online Plan – Email Drip Campaign

Objectives

Providing valuable content to our target to build a relationship.
Spreading awareness of new offerings such as upcoming events, promotions, new products, etc.)
Generating product’s sales and leads.

Execution

Sharing Valuable Content
Creating custom responses based on the user’s email opening behaviour.
Nurturing leads by providing valuable/relevant content.
Sharing links to the relevant blog posts or case studies that our prospects can read.
Attempting to convert the leads into sales.
Measuring open and conversion rate.
Structure and Process

Step 1: Leading the people who are new customers to welcome them

Step 2: Welcoming message to new subscribers.

Step 2a: Re-sending out to the users who do not open the email.

Step 3: Offering video for the users that does not open the emails as an attempt to convince or educate them more about our services in a video format.

Step 4: Users that open Step 3 receive a 10% discount coupon as a reward. If Step 3 was not opened, Streetcar can send out more knowledge-oriented videos until the email is opened and then offer people to sign up for the delivery service.

Step 4a: Offering delivery service demo video and first attempt to order with potential buyers.

Step 5: Asking for referrals.

Rationale: Email is an appropriate and useful tool to reach our target market since we know they use emails themselves regularly. Email can also be efficient and easy to distribute once a system is in place to distribute already available content to our contacts. Furthermore, email is the simplest contact method because we are in control of what the email says and when they will be sent compared to other social media. Once we have email contacts, we can link connections to other channels easily, such as the company’s website and Instagram. Also, we have a direct line to our contact where we can target specifically based on the information we may find out about them. (CRM: Customer Relationship Management can be used to keep the data).

Digital Marketing – Social media: Instagram

Objectives

Increasing followers on Instagram by 25%.
Providing meaning information and content to build a trusting relationship with our target audiences.
Positioning SCB as an established brewery company through their Instagram profile.

Execution:

Asking for recommendation/endorsement posts from current followers. For example, clients can post how they feel about the store, services, and tastes of beer.
Posting some kind of content at least twice a week. It should be relevant to informative articles or short stories by hashtagging some keywords.
It could also be information about upcoming events and promotion (the latest delivery process of products due to the current situation COVID-19)

Rationale: Instagram is the easiest way to reach our target market since numerous people utilize social media daily at moderate costs compared to other promotional tools, and it is rapid to deliver the new information to the potential consumers and appeal to consumers without us needing to do any work. Moreover, Instagram can be linked to Youtube or Facebook accounts as well so that consumers can reach to more variety of content about the company and a great opportunity to know valuable information.

Public Relations

Objectives:

Handling any problems with lawmakers.
Supporting product publicity.
Managing media stories to create brand awareness.

Execution: Since Public relations is costly, we want to spend money on local TV coverage and radio coverage individually, which charges roughly $500-600 monthly so that it can reach out to the target audiences. Streetcar brewing is still a new brand, so we do not want to spend a lot of money on a big PR agency. However, it will be worth investing individual services with a small PR agency that can specialize in building corporate image and encouraging product and service to the public.

Rationale: The biggest reason why the company needs PR is that the specialized company has the depth of knowledge and resources. Therefore, the PR agency can help this company with relevant journals and programs by advertising and releasing it to the press.

VII. Influencer Marketing

Objectives:

Strengthening brand image and brand reputation.
Driving engagement and increasing social interaction.
Attracting people’s attention.

Execution: We want to partner with influencers or content creators to advertise and share their stories about the products and services with people. For example, we will invite Youtuber or Instagram creators to try beer by offering them some food and drinks for free. They will post some thoughts and opinions about Streetcar Brewing. Therefore, numerous people can see posts and stories which can engage people and attract potential consumers’ attention.

Rationale: Influencer marketing is a helpful tool that makes consumers make a purchase decision before buying because they want to get relevant information and significant content from influencers on social media platforms.

VIII. Marketing Communications Calendar – Monthly Instagram Post/ Email Schedule

Monday	Tuesday	Wednesday	Thursday	Friday	Misc.
1) Manu picture with explanation	Quote of the day with product pictures		Video of the owner’s speech
2)		Someone else’s post share – own opinion added for dialogue		Personal thought or success story
3)		Quote of the day with product pictures			Optional: Upcoming event or promotion events
4)	Video of the owner’s speech			Someone else’s post share – own opinion added for dialogue
5) Manu picture with explanation				Personal thought or success story

Positioning Strategy

Streetcar Brewing is a brewing company that has a unique and rapid production process, a large variety of flavours, and they offer a one of a kind dine-in experience. These are three ways that Streetcar Brewing has shown that they have several unique selling points. The brewers are always at work making old favourites and new products for their valued customers, which range from diners, beer connoisseurs and liquor stores across the province. They provide quick production and delivery of their products because their brewing team is always on the go, working seven days a week to keep ahead of demand and giving them a chance to find new flavour combinations.

The most essential and unique selling point with Streetcar brewing is that they offer a selection of Stouts, Sours, Pale ales, and Radlers, which all come in different flavours such as vanilla coffee, raspberry, blackberry, and peach. These flavours are not often found in beers in the industry, but they manage to tailor each creation carefully, resulting in a wide variety of tastes and styles. The brewery has a dine-in bar, and customers who come in to try it out are offered a chance to try several of their beer products on a flight tray. It is a great way to provide products so that customers can pick their favourites and for purchases in the future.

The Brewery’s physical design is also unique. It is in historic downtown, specifically lower Lonsdale and has its one of a kind dining area is in a comfortable setting tucked away behind the building’s garage doors. It gives off a “steampunk” feel while also being a convenient place for their niche, which is generally craft beer drinkers in the downtown core.

EVALUATION

Budget

The budget plan will start off focusing on building platforms, but if the number of clients increases, this plan will become flexible and scalable. From the start of the year, the plan does not utilize as much as we are mostly building up our contacts at this point. This budget plan also does not have to be monthly based, but can be quarterly as well.

Email programs for creating an automated system costs can vary since they can range from free programs to ones that can be $100+, so we would like to invest a sizable portion into our email programming to allow experimentation to find the right one to invest into. Similarly, with email templates, the cost can have the same range as the automated system.
The cost of sales promotion can be costly depending on factors such as editing, the design of coupons, formatting, etc. However, this price can be adjusted because Streetcar has a variety of discount sales events through Facebook and Instagram. Thus, it would be based on Social media events.
The business card’s cost is not high. Therefore, printing in batches is not a sizable expectation, usually around $0.05-$0.10 per card if the company makes itself.
In regards to Instagram, we do not plan to invest much money towards Instagram since ads are not our priority until we reinforce a large number of following and its profile. However, if the company is established later, we can slowly add the budget to try different targeted and sponsored ads.
Influencer marketing has various options to invest in. It can be $0 to 1,200 depending on the influencer’s followers. Hence, the most important thing is to build an established profile on Instagram or Facebook so that numerous influencers can see the company’s profile. If some influencers are interested in the products and companies, they would like to advertise the store for free as well. It means that the cost of this promotional tool can be various but we expect roughly 1,200 monthly or quarterly which is quite flexible.
If Streetcar Brewing uses a PR agency, it can range from $1,200 to 20,000 per month depending on the range of the service or the size of the agency. Particularly, we want to invest in individual services such as local TV coverage and radio coverage at around $500 to 600 per month.

E. CONCLUSIONS
ANNEXES: QUESTIONS FOR SIMON
Who influenced you or how did you get the idea to start the brewery? Do you have partners or associates?
What is Streetcar’s unique selling proposition (USP) or its key sustainable competitive advantage?
From your perspective, what is unique about Streetcar and its brews?
How would you describe your frequent customers? (age, gender, single/family, interest, habits)
What are your existing promotions and tools?
How important is social media for the Brewery?
Do you measure the reach of Streetcar’s posts? In case you do, which social media works best? And why?
Does Streetcar have a motto?
What are your main competitors? And how do you see the competition?
What is Streetcar’s main marketing objective? (sales, market share, or profit?)
How much would you be willing to invest in a marketing campaign?
We heard that SC has more women coming in than men, do you have an idea why?

REFERENCES

Make My Persona [COPY]. (n.d.). Retrieved from https://edj1.typeform.com/to/bUqSM7

Hopponen, T. (2018, February 6). 4 goals of an influencer marketing campaign. flockler. https://flockler.com/blog/4-goals-of-an-influencer-marketing-campaign.

Kotler, P., Cunningham, M. H., & Keller, K. L. (2008). A framework for marketing management. Toronto: Pearson Prentice Hall.

Main Objectives for Using Influencer Marketing (2019). Digital Marketing Community. https://www.digitalmarketingcommunity.com/indicators/influencer-marketing-objectives-2019/

Parson, J (2018, July 17). How Much Does it Cost to hire a PR Firm?. https://guestpost.com/blog/2018/07/how-much-cost-firm/.

Streetcar Brewing Corp. http://www.streetcarbrewing.ca/.

Mangelsdorf, R. (2019, January 2). Here’s a look at all 22 breweries that opened in 2018 in B.C. Retrieved from https://www.vancourier.com/living/here-s-a-look-at-all-22-breweries-that-opened-in-2018-in-b-c-1.23568670

Bridge Brewing Company. (n.d.). Retrieved from https://www.bridgebrewing.com/

Distillers, D. C. B. and. (n.d.). Deep Cove Brewers and Distillers. Retrieved from http://deepcovecraft.com/

Green Leaf Brewing Co. (n.d.). Retrieved from http://www.greenleafbrew.com/

House of Funk Brewing Co. (n.d.). Retrieved from https://www.houseoffunkbrewing.com/

North Point Brewing. (n.d.). Retrieved from https://www.northpointbrewing.com/

Springsgroup. (n.d.). The Hearthstone Tap & Forno Restaurant in North Vancouver. Retrieved from https://springsgroup.ca/hearthstone/

The Beer’d Brewing Co. (n.d.). Retrieved from https://beerdbrewing.com/

Wildeye Brewing. (n.d.). Retrieved from https://www.wildeyebrewing.ca/

Black Kettle Brewing. (n.d.). Retrieved from https://www.blackkettlebrewing.com/?_escaped_fragment_=

SYLVIA

What does this mean? Underground place? or unique idea?

CLAUDIO

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