Assignment Two: 2 SCENARIO BASED PROJECT (2 A -INDIVIDUAL VIDEO PRESENTATION AND 2B- REPORT)
Task Description
This SCENARIO BASED PROJECT is a major assessment carrying 50% of the marks for the subject. It is here that students will learn to align the pedagogy with the demands of the workplace.
The project is a rigorous and robust indication of the student team’s ability to integrate theory and application and explain concepts, situations and outcomes by way of analysis.
Critical-reflection, consistent engagement and research skills are required by the student team to arrive at an acceptable solution to the one selected industry problem/opportunity at the core of their project.
SCENARIO BASED PROJECT: CITI Hotel
The Scenario
CITI Hotel in the CBD has been gradually encroached on by new apartments and high-rise office Buildings. With the COVID-19 pandemic and declining occupancy rates, the Board has decided on rebranding and developing a new business strategy. The Hotel (in the CBD) also requires maintenance work and refurbishment. The CITI Hotel has 12 floors with 3 floors for restaurants, event halls, gym, offices, 2 kitchens, and a large banquet kitchen. However, with the declining occupancy rates due to current external factors, the Hotel requires your expertise to apply your managerial skills and knowledge to address the situation.
Your Challenge
Establish a new strategy and target market,
Fill the hotel with guests at profitable prices,
Maximize the outstanding banquet facilities,
Keep operations running smoothly to ensure
Your overall goal is to increase the hotel’s profitability, customer satisfaction, and employee satisfaction.
The scenario is time-based, with guests and groups constantly evaluating your hotel against options based on custom quotes for groups, service and customer levels, room types, sustainable facilities, staff relations, physical resources, etc. They must show how this could contribute to the organisation’s bottom line (financially) and could improve the brand image. This requires a action plan template.
2 A -INDIVIDUAL VIDEO PRESENTATION
Learning Objectives Assessed: 1, 2, 3 & 4
Due Date: Week-9 (June 14th, 2020)
Weight: 20%
Format: Video Presentation (10%) with Forum Discussion (10%)
Task Length: Minimum 5 Minutes and Maximum of 10 Minutes
Submission: LMS Dropbox & Forum Discussion Board (Questions & Answers Discussion)
Task Requirements:
The assessment outcome is presented by the student via a video (20%)
The video presentation should include the actual evidence of the issues (eg research carried based on video cases, case studies), the proposed solution and its intended outcomes.
There will be Forum Discussion Board (Questions & Answers) after the presentation.
2 B -INDIVIDUAL BUSINESS REPORT
Learning Objectives Assessed: 1, 2, 3 & 4
Due Date: Week-10 (June 21st 2020)
Weight: 30%
Format: Business Report
Task Length: 2500 to 3000 Words
Submission: Turnitin Dropbox
Task Requirements:
The students are expected to write 2500 to 3000 words business report by critically evaluating the
Strength, Weakness, Opportunity, and Threats (SWOT),
Target Market,
Pricing strategies,
Acquiring physical asset for banquet facilities,
operational plan to measure organisational performance.
Support your analysis with statistical data & research data
Teaching Strategy
Week
Topics
How will this Topic assist you
Week 1
Work Integrated Project (WIP) Intensive Preparation (Week 1-2): Introduction to Action Learning. Engage in inquiry and identify relevant information. Definition scope and range of WIP for BTHM including intended outcomes of learning for WIP. Class discussions on how to appreciate the changing environment and formulate relevant questions.
Importance of intended learning outcomes for WIP Reflect on changing environment and formulate relevant research questions. Macro and microenvironment of the T & H sector to the Host Industry.
Week 2
Introduction to Analysing Qualitative data Finding themes Grounded theory questions Identifying relevancy Data collection methods
Background and discussion on high-level engagement What do employers want? Individual Forum Discussion (IFD )
High level discussions and critics on views related to the opportunities and problems within the Hospitality & Tourism industry or of the selected organisation in Australia (identified during Work Integrated Learning ) Students write their observation points using theories, concepts and models learnt throughout the 3 years of the programme.
Week 3
CASE Study – Strategic Management in T & H review and application, cases Reflective Model – 4Rs
Video Case & Discussion – Application of Reflective Thinking. Review and application of Strategic Management Submission of Discussion on LMS Board on Friday, (Friday, 5.00 pm)
Week 4
Sustainable Management (Financial, Environment, Lean and Recycle Waste Mgt) Issues in T & H (Virtual Cases)
Video Case & Discussion- Sustainable Management (Financial, Environment, Lean and Recycle Waste Mgt) Issues Submission of Discussion on LMS Board on Friday, (Friday, 5.00 pm)
Week 5
Action Learning Plans; Secondary Research Methods
Case & Tutorial: LMS discussion Board. Q & A. Research Methodology Submission of Discussion on LMS Board on Friday, (Friday, 5.00 pm)
Week 6
Cross-Cultural Management in T & H
Case & Tutorial: LMS discussion Board. Q & A. Cross Cultural perspectives and implications on T & H Submission of Discussion on LMS Board on Friday, (Friday, 5.00 pm)
Week 7
Innovative Technology and Digital Marketing in T & H Final assessment preparation
. Case & Tutorial: LMS discussion Board. Q & A. Appreciation and uses of Technology in T & H- application. Submission of Discussion on LMS Board on Friday, (Friday, 5.00 pm)
Compulsory Attendance
Week 8
Physical Resources in T & H
Physical Resources & Service Sector in T & H- People, Process and Physical Environment – apply concepts, critical thinking
Week 9
Travel Industry
Tutorial: LMS discussion Board. Q & A. Travel Industry- implications and new perspectives
Week 10
SCENARIO BASED PROJECT Students’ presentation
Individual Presentation: Video (NO extension will be granted for presentation) Assessment 3A due submission June 14, 2020. Group Consultation with Lecturer.
Week 11
Final project meeting and review of your project.
SCENARIO BASED PROJECT Students’ presentation
Individual Presentation: Video Assessment 2B due on June 21, 2020, Sat, 5.00 pm) Students Scenario-based Report due (2500-3000 words)
Group Consultation with Lecturer.
Estimated Student Workload: 6-8 hours based on their reading and research skills, and students’ background knowledge of the industry
See Separate Marking Rubric for the detailed marking allocation
Links to Subject Learning Outcomes: Learning outcomes 1 2, 3 and 4 are assessed in this task.
Submission Details
Submissions must be made online via LMS Drop Box
Feedback and Return of Work
Feedback and marks will be provided via the LMS within two weeks of submission
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