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Assignment 3: Target Market AssignmentBy the due date assigned find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.Submit your assignment to the Submissions Area.Assignment 3 Grading CriteriaMaximum PointsDefined target segments in global terms.20Discussed which specific target markets will likely purchase the product.30Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer’s considerations when deciding to purchase the product.35Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail.15Total:100Assignment 2: Case StudyBy the due date assigned read the following case study and prepare a paper which addresses the following:You have been painting as long as you can remember—primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.Before you can start selling to a wider audience you need to prepare a 5- to 7-page paper to:Discuss the demographics and psychographics of your target market.Discuss the possible needs and goals of your potential consumers.Analyze the following aspects:
dogmatismsocial characterneed for uniquenessDiscuss how the above issues contribute to your marketing efforts.Be sure to cite your references in the APA format.Submit your assignment to the Submissions Area.Assignment 2 Grading CriteriaMaximum PointsDiscuss the demographics and psychographics of your target market.30Discuss the possible needs and goals of your potential consumers.30Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts.30Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format.10Total:Assignment 2: Consumer Behavior/Target Market ReportYou are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your company’s “Fit for Life” product line. The “Fit for Life” product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients.You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making.Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:Detail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the company’s current “Fit for Life” product line.Prepare a market segmentation analysis to define potential consumers for this product.Write an assessment of the marketing mix.Analyze the needs and motivation of the target market. What types of primary and secondary market research could you perform to discover your target market’s motivational issues and personality traits? What ethical considerations need to be considered when conducting this research?Analysis of perceived risks to the consumer as they apply to your product. Discuss ways to mitigate the risks.Justify your ideas and responses by using appropriate examples, use at least 4 references (one of which may be your text book), and follow APA formatting. Post your assignment to the Submissions Area by the due date assigned.Assignment 2 Grading CriteriaMaximum PointsDetail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the company’s current “Fit for Life” product line.20Prepare a market segmentation analysis to define potential consumers for this product.24Write an assessment of the marketing mix.24Analyze the needs and motivation of the target market.24Describe types of primary and secondary market research that could be used to discover the target market’s motivational issues and personality traits.24Discuss ethical considerations that need to be considered when conducting research.20Analysis of perceived consumer risks and discussion of ways to mitigate this risk as they apply to the product.24Written Components: Organization, usage and mechanics, APA elements, style.40Total:200Due DateNov 21, 2018 10:59 PM
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