Assignment Details
Course International Business Management
Module Title Global Business Directions
Module Code MKTG60307
Assignment Title Assessment Part 1: Conference Review and Research- 2 parts. (1. Summaries of speaker presentations – (750 words) 2. Further research into one presentation topic to critically evaluate the implication of the topic for senior management and corporate strategy (1750 words)
Weighting 50% (of total Module Assessment)
Word Guideline 2500
Learning Outcomes to be Assessed:
- Critically evaluate key aspects of contemporary and modern developments within the business environment and how they influence business directions and management responses.
- Critically evaluate arguments, assumptions, abstract concepts and data to justify the recommendations of alternative approaches to business developments within appropriate ethical perspectives.
- Critically evaluate and apply to contemporary organisations the impact of changing constraints, opportunities, demands and threats to business in an international context.
- Apply theories to different scenarios and present the analysis using an effective medium.
- To synthesise the concepts, ideas and issues learnt in the Module and reflect on the consequences of these to their personal direction and communicate these using appropriate and effective media.
Conference Review and Research (50% of total module mark)
Based largely on viewing the video content of presentations that took place during the SU Global Business Directions Conference, you will need to produce the following elements for your Portfolio:
- Conference Brochure- 25 pts– Write short abstracts (summaries) of six of the speaker presentations from the conference or class videos. These abstracts should be written as if they were going to be printed in a conference brochure to describe the presentations. The information should be taken from the notes made while watching the presentations.
- Abstracts should be on speakers/topics related to CSR and Business Ethics
- They should be in proper abstract format
- 6 x 125 words – 750 words- approximately
Example of expected format-
Does NOT need to all fit on one page.
- Future Impact Research-75 pts- Choose one presentation topic that had the most impact on you from a business ethics or CSR perspective. Research this topic further using recent business literature including business publications, professional journals, and academic texts. Write and discuss ways that the topic could affect senior management and corporate strategy.
- Introduce the business/industry and identify the ethical issue
- Explain why the topic would be important to management
- What impact it could have on business
- How to implement the solution or change
- Use your research to incorporate module topics of CSR and business ethics
- Minimum of 10 good references
- 1750 words excluding references and appendices
Assessment Criteria:
The information should be presented professionally and should include:
- Cover sheet/title page
- Table of Contents
- Contain appropriate appendices
- Use Harvard style for references and acknowledgements
- Use appropriate business language and be written in a professional manner
- Demonstrate synthesis and integration of outside information
- Use terminology appropriate to the topics and in a style that shows an understanding of business practices
- Demonstrate achievement of the learning objectives
Additional information to take careful note of:
Plagiarism
Summarized below are some of the key points in regards to plagiarism. You will have committed plagiarism and may be caught, reported and punished (as described below) if you:
- Copy extensively from the work of others (from sources such as books, magazines, journals, web-sites for example) and submit the work as your own. NB. It is acceptable to refer to the work of others as long as you do not use too much, and reference your sources properly. If you do not know how to do this, please follow the guidelines given in the document entitled ‘Adding quotations and references to your written work’ on the web-site at this address: http://www.staffs.ac.uk/schools/business/bsadmin/staff/s3/jamr.htm
- Copy another student’s work and submit it for assessment under your own name.
- Allow another student to copy your work and they then submit it for assessment under their name.
The last item is of particular importance and few students seem to understand this. You should be aware that if, for example, you allow another student to borrow your work and they subsequently copy some of that work and present it as their own, you and he/she will both be punished even though he/she copied your work. For further details please consult the University web-site at the following address: http://www.staffs.ac.uk/assets/plagiarism_and_referencing_tcm44-41153.pdf
It is strongly recommended that you read the full document at the above address.
What happens if you are caught?
GIST International College and Staffordshire University take the issues of academic dishonesty, plagiarism or cheating very seriously. If you are caught breaking the College’s rules, you can expect to be punished – this might mean failing an assignment, failing a module or even failing your award and being asked to leave the College.
This form of cheating is regarded as a serious offence. Please consider yourself warned!
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Appendix 1: Marking Scheme
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