1.Observe a mobile app Download a mobile app and thoroughly observe its mobile marketing functions and in-app ads. Think about the effectiveness of this strategy. Who is the target audience? What might their intentions be? Is it an effective strategy? What could make it better? 2. Conduct an analysis report When doing the analysis, please follow this format: Description of the mobile app you are analyzing. (20%) Analyze the advertising activities. (50%) Briefly summarize your experience and findings. (What are the advantages and disadvantages of mobile ads? How would you decide which type of mobile ads is the best one?) (30%)
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