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Assume the role of a marketing assistant in a new digital marketing agency specializing in Influencer andInstagram marketing. In your role, you have been tasked by your marketing manager to conduct someresearch into the Lifestyle, Health & Fitness (LHF) industry on Instagram, after which you are required to writea report to summarise your findings and provide recommendations for improving customer acquisition,retention and engagement.In the interests of boosting your employability and practical marketing toolkit, assume that your report will beseen by the Marketing Manager and referred to the Board of Directors for discussion and action. You shouldresearch TWO Instagram accounts, including ONE female and ONE male account, in order that youcan provide gender-oriented insights and recommendations to your management team
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