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The student will have to identify an organizational need for the development of a new innovative product and describe the New Product Development process for its implementation and presentation in the market. The organization can be of any type: administrative, distribution, finance, production, customer management, etc. The organization can be an existing organization or a hypothetical organization of any type and in any place. The new product can be of any type or service. The student shall address the NPD process with creativity and effectiveness. The approach and the expected results have to be documented. The student has the freedom to develop the product based on the type of implementation strategy he/she selects. Success indexes shall be associated with the expected results where needed, and the overall implementation approach shall include graphs, charts and or tables that can present the strategy architecture and thinking. There should be a clear delivery of the students own creativity on the NPD strategy selection
Grading Criteria: (What constitutes a good assignment?): This should be a 1200-2000 words report, well referenced, that will describe the NPD process used in contribute towards the effective development of a new product. The report shall also demonstrate external reading and analysis. It is important to critically assess the NPD strategy selected not only from the students experience and beliefs but also from the related literature that indicates or states the need for such decisions. The student has to use tables and charts in order to present the relations between the various elements of corporate operations that will be involved in the strategy execution. The student shall also use any diagramming technique he/she feels more comfortable with, in order to develop a high lever diagram / figure of the NPD strategy or the decision process to select the specific strategy
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