Posted on by Judy

A “gap” in a perceptual map might represent any of the following, except… a. A potential market opportunity b. A position already held by one of your competitors c. A combination of features for which there is no significant market d. A lack of complete data about the market e. All of the above f. None of the above

B. A position already held by one of your competitors.
A gap in perceptual map represent opportunities that can be possible to be grabbed. So, a gap represents option A, C and D but doesn’t represent option B where a position is already taken by a competitor since there is no opportunity there.
 
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